IF IT ISN’T ON GOOGLE, IT DOESN’T EXIST
GET YOUR FREE SITE SEO ANALYSIS!
IF IT ISN’T ON GOOGLE, IT DOESN’T EXIST
GET YOUR FREE SITE SEO ANALYSIS!
Hunter Valley SEO and Online Advertising Specialists
In a new world of acronyms like SEO, PPC and CTR’s along with #Hashtags and Social Media networks, it can be difficult to get exposure for your brand online without the right approach. We can help with WordPress website design and freshen up’s, Google and Facebook advertising, on and off site SEO and website troubleshooting.
With mobile search the number 1 way that people are looking to find services, it is essential your brand’s web presence shows up.
You can get on page one of Google by:
• Appearing in the top ads on Google
• Showing on local map listings
• Having reviews on your business
• Maintaining a social media presence
• Or through organic website listings
IS YOUR WEBSITE MOBILE FRIENDLY?
With more people searching on tablets and smartphones, your website needs to be responsive to different size screens and devices. Design your website to be mobile first, making it appear perfect on mobile devices with easy to use navigation and call to action buttons, clear web font selection and sizing, and smart image placement.
Xmedia Digital Solutions can optimise your website for smartphones and mobile devices. This will also help towards a better rank with Google in search results.
Speed and loading time also plays a big part of the Google Search Algorithm and it favours those sites that load promptly both initially and between pages. Be sure to take advantage of content distribution networks and caching for your website.
Xmedia Digital Solutions can also help with speed and loading times when optimising your website for SEO.
A local SEO package will help create trust, as well as help more people find you through citation listings and local link building. Google search pays attention to NAP or Name, Address, and Phone Number. When listing your business in online directories, be sure to use the same NAP throughout.
Our local SEARCH ENGINE OPTIMISATION tools can update or list your business in hundreds of online directories and listings.
We use specific Website, PPC and SEO tools to help your website rank.
Are you getting found on Google?
We help you improve your rank on Google search results
✓ Responsive Website Design & WordPress Development
✓ Landing Page and Sales Funnel Designs and Hosting
✓ Blogging and Content Strategy to improve SEO
✓ Google Adwords & Pay Per Click (PPC) Advertising
✓ On site Audits of Website Optimisation and Metatags
✓ Link earning, Citations and PR article submissions
✓ Boost website loading time to impress Googlebots
SEARCH ENGINE OPTIMISATION (SEO)
To allow your site a better chance of being ranked on the top position of Google search, you need to first tell Google what your site is all about, what it offers, the intended audience and why you are the authority in your field. Sounds complex. It can be. Keyword research is super important, as well as knowing your audience.
Search engines focus on delivering organic results that are most suitable to the entered search term. If people were looking for your product or service, what would they type in?
Keyword and competitor research is a great place to start to find your target audience, their search terms and the competitive nature of those specific keywords. These can be just single words, or more involved longtail keywords that look more like a phrase or sentence.
On site use of these keywords through content copy, image tagging and metadata titles and descriptions will help tell Google bots that index your website what it is all about.
When building trust for your brand, Google looks at the other sites pointing to your website, the anchor text of these links and the authority they have. A good rule of thumb when it comes to external links for SEO: keep them as natural as possible. Win Google over with natural links and make around 10 percent of those links use your primary keywords in their anchor text.
The Google Search Algorithm is constantly changing, and as more spam hits the internet, the harder Google locks it down, so most importantly, do not let your website or backlinking strategy look like spam. Not sure what you are doing when it comes to website SEO? Talk to our team about link building, website optimisation and keyword research options.
Xmedia Digital Solutions SEO packages are aimed at optimising your website contents and code, as well as building trust links and referrals. Using Whitehat techniques to stay legitimate with Google search and avoid search penalties, our link building and content creation is carried out by Australian and US based personnel in premium English, on reputable sites.
Some websites will rank faster and better than others, it all depends on the competition.
Online advertising through Google search and display networks, retargeted ads and social media advertising can help generate traffic and leads for your website, and is great for promoting special offers and upcoming events.
Unlike traditional media like radio and television, the advantage of online advertising is the analysis reporting showing impressions, clicks and demographic of the audience. This allows for real-time tuning of your online advertising campaigns, as well as seeing your return on investment.
Unlike SEO that can take time to see results, pay per click online advertising is almost instantaneous in creating traffic and we usually recommend a PPC campaign alongside your SEO and web development packages.
Dominate your competition online with metric driven, strategic ad placement
Where does the ideal audience for your product or service hang out?
With online ads, you have the ability to target your audience through demographics including age, geographic location, interests and more.
Online Advertising can create more traffic and better leads than traditional advertising alone, so look at combining Google Network and Facebook ads with your television, print and radio marketing campaigns.
Ask us about using ONLINE ADS to boost your new product, event or special offer.
HAVING TROUBLE WITH YOUR WORDPRESS SITE?
We can help with WordPress troubleshooting.
Our website developer team can help with theme setup and modifications, newsletter and social media integrations, css changes and improving your site speed and seo score.
Need to convert your current website to WordPress? We can do that too!
“ What our clients are saying about XMEDIA DIGITAL SOLUTIONS “
We use Dave for all our digital marketing needs and he does a great job of setting up new campaigns and monitoring our online presence. As Australia’s No.1 Toyota dealer for 4 years and the 1st in customer service for 10 consecutive years, Dave helps get our brand across more areas online.Maitland Toyota
Dave & Brydie worked tirelessly to help set up my website and helped with my business logo. They were full of great advice and were extremely supportive guiding me as I was learning what I needed to do at my end. They really helped to steer me in the right direction. Highly recommended.HindiIndie.com
Who is Xmedia Digital Solutions?
A team of passionate thinkers, professional Googlers and SEO experts based in the beautiful Hunter Valley, New South Wales.
Established in 2009, we are a boutique web marketing agency specialising in SEO (search engine optimisation), search advertising, WordPress website design and troubleshooting, and social media content management.
We service clients in Maitland, Cessnock, Singleton and Branxton as well as Newcastle and Sydney.