Internet Marketing will be Non-Existent in 2017.

Internet Marketing will be Non-Existent in 2017.

As the year 2016 draws to a close, the term ‘Internet Marketing’ will be remembered by many business owners and shops as the one thing they need to do better next year, but will it still be a ‘thing’ in 2017?

According to David Walter from a leading Hunter Valley web design and marketing agency, the term ‘internet marketing’ should be left in 2016.

“It (internet marketing) is no longer seen as another form of marketing for a business. Just as TV and radio fall under the one banner of marketing or advertising, so too will web based marketing” said Mr Walter.

With more business owners finding the need to advertise online as well as their offline efforts, Mr Walter believes we should do away with the term internet marketing and focus on web based advertising as what it is – marketing and advertising.

“Why shouldn’t we count web advertising in the same category as TV and radio? It is just as essential, if not more, in this day and age. With web based spending by consumers on the rise, along with product and service searches on mobile devices becoming the normal, businesses need to include web advertising into their marketing and advertising strategies, alongside the normal media.”

In a recent talk given by Mr Walter, he explained how he believes that in 2017, business owners will need to focus on their marketing budgets and targeting their correct audience. To do this he suggested researching the current buyer or user of your brand, and analysing their habits. Do they listen to mainstream radio? Are they attentive during commercials on television?  Are they looking online for your type of product or service?

Research has shown that people looking for your product or service are more likely to buy, whilst people who see your advertisement somewhere might recollect seeing it, but not necessarily be moved to take action. Mr Walter, in his talk, suggested utilising a new form of SEO.

SEO, a term thrown around a lot throughout 2016 and earlier, stands for search engine optimisation. It relates to improving your organic ranking in search engines online such as Google, Bing and Yahoo.

David believes that more and more searches online are being carried out on mobile devices and not always through a search engine like Google. Someone looking for a good restaurant nearby might use the Yelp application whilst others searching for accommodation might look through TripAdvisor or AirBNB. The point he makes is that businesses should identify where their audience is looking and ensure your brand is showing up firstly, and secondly is attracting positive user generated content like reviews and feedback.

While SEO will help you get found on local and national search results on search engines like Google, some digital agencies miss the mark when listing businesses in the appropriate online directories and applications. David tells his audience to confirm with their marketing team or digital agency that they are finding the right listings and search terms for their brand, and ensure they are not wasting money on optimising something that will not help improve their return on investment, such as web advertising that gets blocked by their ideal user.

David Walter owns and manages web marketing agency, Xmedia Digital Solutions, and has been helping business owners since 2009 do more with technology and the web. He is open to explaining his opinions in the field of online advertising in more detail and can be contacted through his business’ website. As a digital marketing guy would say, just Google it!

This article originated on davidwalter.com.au by Brydie Kiem.

Buy Domain Names and Website Hosting in Australia

Buy Domain Names and Website Hosting in Australia

To kick off your web presence, first you need a space on the web. Where else will you store all your website files? You need a reliable space on the web. Get your own website space with a cheap domain name and web hosting service from www.xmediadigitalsolutions.com

WHAT IS A DOMAIN NAME?

A domain name is your website address that people type in to their web browsers. It can start with a www or it can just be an address like like ours, “xmediads.rocks” This comes down to preference. When choosing a domain name, be sure that it is not too long, otherwise it can be difficult for people to remember, type in to an address bar, or fit on to your stationary.

Our domain names start from $14.95 for all the common types like .com and .com.au whilst being cost effective for other top level domain names.

WHY DO I NEED WEB HOSTING?

A domain name will give you a web address that people can type in to their browser, but it needs to point to a web server that stores your website files. This is what website hosting is for. It gives you server space on the web to put your website files. No matter what type of website you are planning on building, whether it be HTML or PHP coded, WordPress or Drupal CMS, or something else, your will need a web server to store it on. There are exceptions.

If you plan on using a hosted service for your website, such as Shopify or WordPress.com you will not need to purchase additional hosting, just a premium DNS package. What this will do is allow you to point your new domain name to the hosting service such as Shopify, Wix, Weebly, WordPress.com, etc.

GOT A WEBSITE? NEED TO GET IT RANKING ON GOOGLE? CLICK HERE!!

The best web hosting companies on the net are fast and secure, and host their services in state of the art datacenters. This is essential as up-time, reliability and speed are critical for websites. Major datacenters store their servers in quality rack storage, and the buildings have state of the art cooling systems, backup power and generators, fire systems and site security. This is the difference in dealing with a small web hosting provider, and one that has a professional and secure datacenter behind them.

Web hosting providers use multiple datacenters for both redundancy in case of a disaster like fire or a security breach. They also use different locations to ensure that different countries get served website files from the closest datacenter location.

WHERE TO BUY A DOMAIN NAME FROM

There are lots of places on the net to get a domain name from, although we recommend keeping your hosting and domain name with the same provider. This makes managing your account a lot simpler.

Xmedia Digital Solutions provides domain names and hosting, as well as add on products for expanding your brand. Some of these add on’s include SSL certificates, website builders, premium DNS solutions, domain privacy and more.

Buy from an Australian Domain Name Provider and Web Hosting Solutions

With pricing in Australian dollars and support from our Australian based support team, we make keeping your online presence simple and efficient. No need to wait for a call back from a call center in another country, or live chats to people you cannot understand.

Other advantages of buying a domain name or web hosting through Xmedia Digital Solutions include top level support, expand-ability options for future proofing, cheap domain names, global content distribution, and self managed admin panels where you can manage your products and settings.

Get started building your online empire today at www.xmediadigitalsolutions.com

Helping our Clients Manage their own SEO Campaigns with Self Serve SEO

Helping our Clients Manage their own SEO Campaigns with Self Serve SEO

Just in case I didn’t have enough to do, we have set time aside to create something special for our clients, as well as anyone looking to help their brand get found on Google Search.

Self Serve SEO Tools

It is exactly how it sounds, our new self serve SEO tools and services allow clients to set up their own projects and cut out the middle man – us. In a way, this is going in direct competition to our business, although we look at it this way. For those of you that do not need us to manage your SEO campaigns, this tool is for you. For those that do need help finding the best way to get on page 1 of Google search, Xmedia Digital Solutions will always offer managed SEO services and campaigns.

Love  SEOBOT and it will love you back

We call our new service SEOBOT, which represents what it provides. It automates your SEO campaigns, allowing you to focus on strategy and budget. You simply decide what service you need at this time, provide all the details required, pay using PayPal and hey presto! Your SEO campaign will get created and send you reports on how it has gone and what has been done. Transparency is very important to us.

The site uses https protocols to ensure your information is kept private. There will be a discount available to agencies in the very near future too.

White Hat SEO Services

An important factor in all our SEO campaigns, both through Xmedia Digital Solutions and SEOBOT, is ensuring that all content and links we create are Google friendly and are not going to lead to penalties from Google. As most of the services involve content creation, we ensure each article or post created is original and useful and is only posted to reputable websites.

Our press release articles go to some of the biggest brands on the net, and with our VIP collection, you could even find yourself linked to from big players like the HuffingtonPost, EnGadget, and more.

The services provided by SEOBOT include

  • Local Search Listings
  • Online Citations
  • Guest Blogging
  • Blog Posts for your website
  • High Domain Authority Linking
  • Press Releases
  • and more.

As we have with our Xmedia Digital Solutions’ SEO campaigns, we build our links similar to that of a viral piece of content. With a similar structure, we ensure you get both follow and nofollow links, 2nd and 3rd tier links, high DA links, a good mix of natural anchor text, as well as social signals, bookmarks and more.

This means your brand is getting traffic from a good mix of sources with a natural looking link building strategy. The benefit of this is the chances of penalties from search engines like Google is minimised, as well as content being useful for both your audience and search engines.

Australian SEO Agency

SEOBOT is Australian owned and managed, with content creation and link building carried out by developers and marketers in Australia, the US and the UK. All articles are in premium English and we focus on your audience location for variations. For example, Australian clients will see words like recognize spelt with an S instead of a Z.

The service is still super new and relies on a lot of the already awesome content Xmedia Digital Solutions creates. As time goes on, and we get more writers and marketing gurus, we will be offering more services. For now, please take a look and let us know what you think. All pricing is in Australian dollars, and please remember when comparing to other sites, we offer premium English content that is written to a standard and abide by rules set by Google search.

–> Check it out today at https://seobot.com.au

Please support our new Australian Business by sharing it with others that may find it useful. We see our clients being business owners, digital marketing agencies and companies that want to save on hiring more staff and competing on Google for the top spot.

INSIDER TIPS: SEO needs to involve more than just Google.

INSIDER TIPS: SEO needs to involve more than just Google.

Whilst SEO or Search Engine Optimisation has always meant making your website show up better on Google results, we are finding that we need to do more than just create external content and jazz up websites with keywords, metadata and tags.

Whilst many will argue that SEO is dead, (they are wrong by the way) the fact is we need to broaden our horizons when referring to SEO.

Our SEO packages these days are more in depth and involve a multi-faceted attack on the interwebs. Why? Firstly, because people are not just Googling anymore. Fashion for example is one industry where people are using apps like Pinterest and Instagram to find what they need. To find a restaurant, people are using localised search apps like Yelp. To get some tips on travelling to specific locations, people are looking to sites like TripAdvisor, and the list goes on. So when creating your online presence, ensure you are listed and easily found where your audience will go looking.

You might also like to read: How to Rank your Website in 90 Days

Tracking down your Audience

As you can see, with more apps and sites these days focused on specific industries, your audience could be hiding somewhere else rather than Google search. Social media platform Facebook is used regularly to check up on a brand and to monitor feedback and comments from others. What we call ‘user-generated content’ such as reviews and replies to posts are what people are taking notice of. Two reasons for this. First one is there is a name behind the comment or review. It’s a real person (we hope) unlike what you might find in Google search results. Secondly, user generated content is just that, content created by users of your product or service telling the world what they think. It’s not just you or one of your employees stating how good you are and why everyone should buy from you. Social media content can be digital gold, and with more and more showing up in search results, it is worth paying attention to it.

When looking where to build a presence, think about your typical customer, or your ideal customer. Now imagine a day in their life. What would they get up to…..

{starts dreaming about fashionista Mia}

Mia wakes up nice and early every morning. She can’t be wasting her day. She is straight up and making herself brekky whilst checking her smartphone for the latest social media updates that popped up overnight.

After brekky she responds to the social media world and posts about her plans for the day. She is thinking about buying a new dress for that formal event tomorrow night, so she jumps on to Pinterest to get some ideas and see what the latest fashions are.

Mia needs to go to the post office, so decides she will look for that perfect dress at the same time. She gets to the post office and then wonders where would be best to start. She turns again to her smartphone and asks Google Now to show her dress shops in the local area.

She sees 3 results that are quite close, but two of them have multiple 5 star reviews. She Facebooks both shops to see what they have going on. Yippeee! One of them has a sale on. Mia is glad she checked the Facebook page!

{wakes up}

As you can imagine, the shop that got Mia’s business needed to have a fresh and current Facebook profile, as well as being listed in the appropriate online directories to get found in searches, as well as have good reviews from past customers. But where do you find time to do all of this?!

My advice is to focus on what is important. Be sure to get listed everywhere important. Book a local SEO plan that will list you on all the prominent directories as well as set you up on Apple and Google Maps, and with a Google Local business page. When it comes to Facebook, post at least once a day and keep it semi-personal. Got something interesting in store? Show it off. Celebrating a milestone? Show it off. People love knowing what is going on with your business, especially if it is current news. So keep your Facebook page fresh with new and interesting content.

You Might also like to Read: How to Setup a Facebook Page

If you don’t have time to do more than Facebook, then don’t. Many people will just look on platforms and apps like Pinterest to get ideas, doesn’t mean they won’t resort to Google or Facebook to find the actual shops.

Reviews are the next big thing to focus on. Got lots of happy customers? Ask them to leave you a review on your Facebook page or Google business page. Both are a great way to show others that people love your brand, the product, the service and what makes it special. Many business owners refuse to allow reviews on their Facebook page. This could be because they are getting trolled or the feature is being abused. Where possible, use reviews, even if you get a few negatives. This just shows you are real, the key here is to flood it with positive reviews to outweigh the negative. People all too often are happy to vent and leave a nasty review, so it pays to ask happy customers to go to the effort to leave you a positive review. You will be surprised at how many people are happy to oblige and leave you a review!

So once you have the big listings and networks covered, be sure to search the internet for industry related sites and apps. Think about where your ideal customer would look online. Look for your style of product. What results come up? Are there sites where you can get your business listed? Many industry directories are free to get listed in, some even allow you to add photos and videos. The more you can get out there the better.

Return Clients are your Gold

Treasure your customers, especially the happily satisfied ones. Not only can they leave you a review, they can bring you back more business. Happy customers talk, and the best advertising is word of mouth. A referral to a friend about your product or service will mean more to the person they tell than any of your advertising could.

To take advantage of this potential gold mine, keep your customers happy. Loyalty programs and cards, mailing lists and special offers are a great way to keep your brand in their mind. This is also an important time to ensure your business has a point of difference. Sure, you and the shop across the road might both sell gumboots, but you sell the half sizes and rare designer collections. Make this stand out. That way when someone thinks about gumboots, they think of you. Put it in your slogan, maybe something like ‘the perfect fit and look for any rainy day’ or something that mentions your point of difference.

Mailing lists can work really well for some brands. The secret here is don’t oversell. The advantages of inbound marketing such as mailing lists and post-sale emails is that the customer will come to you when they are ready. All you need to provide in that email is why you are the best in your industry, examples of happy clients, and special offers. That way when they need gumboots, who are they going to go to first?

Coupons and after-sale offers work well too. Don’t put too long an expiry date on them, otherwise people will forget about them. You want them kept on the fridge or in their inboxes to be scheduled in to their next trip to the shops.

Keywords are Changing

Just when people are starting to understand what a keyword is and how to research the best ones to use, they are starting to change and adapt to our current trends.

We have always encouraged our clients to utilise long tail keywords. These are almost phrases rather than single or double words, and are closer to a lot of the specific search terms entered into Google search.

With longtail keywords, it can be easier to focus on a niche and dominate it for specific search terms.

Now that we are seeing more mobile users searching on the internet, and newer phones making more use of voice search, we have to understand that this will change the search terms. With voice searches, terms are closer to natural speech than typed. For example, when searching for a local pizza shop in Maitland, you might have typed “pizza shop maitland” into Google. Now on your smartphone, what are you searching? It is more likely closer to an actual question like “show me the closest pizza shop”. Using your phones location sensor, your phone will now show you answers to match your search term that also closely match your current location.

Leave yourself open to variations in searches. Different people will search for different terms. Use tools like Google’s keyword planner tool to find common searches and build on them. If you are trying to find a local audience, it is good practice to include your location in keywords. Instead of just pizza shop, you’d use maitland pizza shop. Go one better and use words that people might search, like “best pizza shop in maitland” or “the best pepperoni pizza in maitland and rutherford”. There are lots of variations. Use a combination of the best keywords for your industry combined with go words like ‘best’ as well as your location or service area.

In Summary

It pays to research your audience. A lot!

Look at your past sales. Sometimes your ideal customer is not the person you had in mind. See who is buying your product. It can help to add surveys or questions to your sales process. Perhaps get a postcode from every customer, or ask where they found out about your store.

Try to isolate online websites, apps and networks where your customer is most likely to look for your brand. Sometimes an older clientele might trust Facebook alone, whilst a younger audience might like what they find on Instagram. Then again, it could be the exact opposite too.

Don’t try to be everywhere, just be everywhere that is important, and that means, where your customers are. Whilst it is still important to be all over Google search results, it also pays to be across popular apps and sites.

When it comes to searching keyword terms, think about how you would look for your product. What would you type in or voice search?

Hopefully this helps you get across search presence and the benefit of looking outside the square. We provide a flexible and tailored approach to SEO for our clients, offering a solution that suits their audience rather than just a generic link building package. If you would like to find out more about SEO for your business, ask for a free audit of your brand and web presence and get a tailored marketing strategy that you can even put in place yourself.

RELEVANT QUOTE: Authoritative Content is King. 

 

Hope this helps. Dave out.

This is what will happen if your Website looks shit on a Mobile Device!

This is what will happen if your Website looks shit on a Mobile Device!

Mobile Devices are here to stay

Not sure if you have heard the news, but Google has confirmed it will be focusing on websites that work best on mobile devices such as tablets and smartphones. Mobile devices are used for a great range of things these days from helping in-store decisions on purchases to getting ideas whilst doing something.

As for these new changes, there will be a Google search primarily focused on showing great mobile friendly search results. Although they will still have just one index, it means if your website does not work well on mobile phones and tablets, it will drop in rank for mobile searches.  Here is what Google said on their blog:

“To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”

Why is Mobile First Design Important?

Whether its a new or old website, you need to ensure your site is going to both look good and work on mobile devices if you want any chance at all of showing up on Google search results. With most searches these days coming from mobile and non-desktop devices, it is worth putting in the extra effort to get found on mobile devices. How often do you use your smartphone to quickly Google something, from directions, reviews or shopping?

SEO or search engine optimisation is about optimising  your website and listings so they show up well in Google search results, preferably on page 1 of Google, because seriously, how many times have you dusted the cobwebs off page 2 of Google search? This change has been coming for a while now, and smart business owners have taken advantage of it by making their websites responsive to screen sizes, or creating a secondary site solely for mobile users.

A website on a mobile device needs to look and work differently to that of a desktop. Firstly, from a user point of view, the site needs to still be easy to read and laid out correctly. This means choosing appropriate fonts and text size. Secondly, most of these devices will be employing the user’s finger or a stylus as the cursor. Your site navigation needs to take advantage of this with appropriately sized buttons and link boxes.

Mobile devices is a broad term and covers many devices. This is why we recommend using a responsive WordPress theme that will change it’s layout actively to suit the different screen widths. Phones are all shapes and sizes, there are Apple iPads in a myriad of screen sizes and displays, as well as other tablets, kiosk screens, advertising monitors and boards, and so much more. Having a secondary site dedicated to mobile is one thing, although it primarily focuses on phone and tablet screens, whilst its desktop counterpart takes care of the big screens. Sometimes there can be an in-between size where neither of these sites look and work well on. Our biggest headache has always been the iPad mini screens. They can be difficult to cater for with some website designs, especially because they need to look good using the device in both portrait and landscape view. #webdevlife

How do I get a Responsive Website?

Depending on what you already have, it could be just a simple upgrade to some code. Other times, it could be worth starting fresh and transferring your website to a new platform, theme or design. We recommend either Twitter Bootstrap or a responsive WordPress theme like Divi from Elegant Themes.

QUICK SHOUTOUT to Divi builder by Elegant Themes. As part of the Divi theme, the page builder makes things super simple, and I prefer the user interface of it more than that of the popular page builder, Visual Composer. The latest version also allows you to build and modify on both the back end and through the front end. The other benefit worth mentioning is being able to modify the screen size view for each module of the page. Perfect when you are trying to get something looking just right on a device like the iPad mini!

Having responsive sizing means that it is coded in to the CSS or cascading style sheet, and your website will include settings for different sized screens. This will then actively change your website’s layout dependent on that screen size.

To do this effectively, we need to ensure that the main navigation, images and text content is easy to see and use on something small like an older touchscreen phone. We also then should check how it displays on something like the latest iPhone with retina display. Images need to look sharp and crisp on all sizes, text needs to be easy to read, and navigation needs to be simple to use.

A RESPONSIVE SITE IS NOT ALWAYS THE PERFECT RESULT. We have seem many WordPress themes that state they are responsive, but using them on a mobile device is woeful! Be sure to always test the theme out and don’t just rely on the package notes stating a feature. After all, you might as well just have a great desktop site that looks half decent on a mobile device than a mobile version of your website that does not work.

What about website size?

I believe that size will play an important role when it comes to mobile first website design, solely because everyone wants everything now, and waiting for a website to load is a waste of time. Attention span? Think Goldfish! You need to make your information accessible as quick as possible. No wasting time on page load or confusing navigation.

Secondly, if more and more people are using mobile devices and phones on cellular networks, the amount of internet data they consume is going to be a key factor. So keep that in mind and scale your images correctly, optimise how much content is on each page, and please…. test it out yourself on an actual phone!

Test your website right now

The first place to start before worrying and planning changes is to check how your site performs currently. Plug in your web address into this Google doo-hicky and it will output a result. More green the better people!

TEST YOUR SITE NOW

 

So what will happen if I don’t?

It is quite simple really. Google will have the one search index but will tailor search results depending on the device they are shown on. If your market audience spends 90% of their time on mobile devices, and your website is not mobile friendly, when they do a search for a product or service you offer, you might not get found. But that’s ok, how many people use Google anyways, really?!

Don’t risk getting lost on Google search results, make sure your website caters for both mobile and desktop users. We have been designing and updating websites for business clients across the Hunter Valley to ensure that their web presence is mobile friendly. Most online directories work well on mobile devices. It is no use getting found on these and people clicking through to your tired old non-responsive website. Web is important, and for many businesses, is your shopfront. Make it always look its best. If you need help, employ a professional. My business is always available to discuss your options, and see where you are currently at.

Talk to the team today.

How to get on Page 1 of Google Search, and the Truth about Buying Links

How to get on Page 1 of Google Search, and the Truth about Buying Links

Where do you search for products and services? Google?

For most people, and more and more these days, search is being done on mobile and tablet devices through Google search. Everyone is looking for the quick and easy way to do everything, and doing a quick search on Google beats the phone book or local directory almost every time.

Spend your marketing budget wisely

When it comes to deciding on where to invest your marketing budget, there are a myriad of options to consider including your traditional media such as radio and television, as well as so many different ways to spend both time and money online. But which one works best?

That depends on your business model, product or service and where your ideal audience can be found. Even though I have helped people with print marketing, video and radio copy, my primary focus has always been on digital marketing. Why? Because it works!

Spending $40,000 a year on radio advertising might help create brand awareness, or promote that special event, but when it comes to getting found at a time of need, online marketing wins every time. Even when people hear your radio ad, many listeners jump on their phone or tablet to look you up online, check out your website or find out more about what was just advertised.

I just heard about an airshow coming up, first thing I did was hit Google to find the official website or Facebook page for details. Even when it comes to shopping, most of my Christmas present ideas get researched and bought online.

So the smart budget is spent making sure that when people do search for you or your product online, they find you!

Getting on Page 1 of Google

It is not as hard as you think. Don’t think that your website has to be in the number 1 spot on Google search results every time someone types in your product or service. Do you really think your competitors don’t want the same thing?!

The secret here is to be everywhere!

First things first, directory listings. List your business everywhere you can that is either a local or industry-related directory. Use the exact same Name, Address and Phone number (NAP) you have listed on your website, this will help keep things clear with Google.

Next up, get listed on Google and Apple maps. Both are simple to get on to and they’re free listings. With smartphones making getting directions easy, you need to make sure you can get found.

While you are at it, be sure to fill in your business details with Google Business. This will help Google know more about your business, and also links with your Google map listings. It also allows you to add images and content that will get seen on Google search results. Pay particular attention to your opening hours, business description and profile image.

Once you have a Google Business listing, you can also start monitoring your online reviews on Google, and even asking people to create a review for you. We refer to this content as user-generated content. Like I say to all my clients: rather than you telling me how good your business is, let others tell me and it will build a sense of trust. Same goes with social media reviews and shares.

Which brings me to the next point of attention – social media signals. You don’t have to be on all of them. Stick to the ones you can manage. I usually recommend Facebook, Twitter and/or Instagram. Social signals are starting to get results with Google search. Remember to post regularly and keep it slightly personal. Social media is about showing what is behind that big corporate brand or shop front. Let the public meet the people behind the brand.

Next up, Google Ads. Yep, it seems Google is giving text ads (Adwords) a good spot on their search results page (SERP) right up the top. On mobile devices, these are some of the first results we see. Before anyone sees any website results, Google usually shows about 3-4 text ads, Google business and map listings, followed by either more ads or the organic results. So text ads are a great way to put your brand in the results even before your website is ranking well, although it is not cost effective for all business types. Depending on your industry and competition from your competitors, it can become a very costly campaign with some clicks costing more than $10 with no guarantee of a sale or enquiry.

Advertising spans across a whole heap of platforms including social media, search and Google’s display network. You can also look at remarketing, which targets users that have landed on your website already. This gives you a second chance at getting a sale or enquiry from them. Different platforms work better for different brands and business models.

When it comes to choosing advertising, think a lot about your ideal audience or customer. What is their age group, where would you find them online, and what would they be looking for? Same goes for social media, if you are targeting business users you might want to utilise Linkedin or Twitter whilst others chasing brand awareness and feedback might find Facebook better. It comes down to research and testing.

Long term Investment for a Better Rank on Google

So you are listed everywhere you can find online, you are using social media, you can be found on Apple and Google maps, and people can review your business online. What now?

CONTENT!! Google is a search engine that looks for great content. Bottom line…. CONTENT IS KING!

Don’t believe all those spammy emails from offshore marketing agencies selling you cheap SEO or links for your website. Google’s search algorithm is smarter than you might think. Spam links and over optimisation will get you penalised resulting a lower organic search result.

Buying links is considered BLACK HAT. Evil. It might be tempting when you hear how fast they can help you get ranked, but in the long term, you could be throwing all that money down the drain when Google drops you off the results page totally. Stay clean, both for Google search and for your online audience.

Seriously, both Google and your online readers want the same thing……

Seriously, both Google and your online readers want the same thing – Answers to their questions, whether that is about pricing, images or product details, they want and NEED to be able to find out easily. Or they’ll just go elsewhere.

To do this, we need to make sure your website is optimised with all the necessary tags, metadata and content Google needs. We also need to make sure your navigation is simple to use on both mobile and desktop browsers, and gives people an easy way to find what they need. Here is a simple checklist I prepared earlier – click here for my website SEO checklist.

Once your site is optimised, keep it fresh with updated content. Start a blog page or share your latest updates. This will both give your readers a reason to stay on your site and even come back to read your updates, but will also keep the website relevant and current with Google’s search bots.

A decent blog post needs to be at minimum, 500-1000 words long. Remember your H1 header tags, and use internal linking to show off other pages and posts on your site.

When it comes to sharing content on your social media pages, use your newly created blog posts. Not only does this reduce you writing about the same thing twice, but it will also bring new readers to your website. If done right, they may even check out your other blog posts or even make a website enquiry. Wooohooo!

A great website and content is a perfect start to any SEO campaign, but now it’s time we need to tell Google search how good your site is. How? Back links! We already have some created – remember all those local and business directory listings?

Backlinks are external links from other sites pointing to your site. This shows that your site is worth checking out as other people are pointing/referring to it. The more the better. The trick here is making them look as natural and organic as possible. Many marketing agencies will tell you to use keywords or your product name in the anchor text for each link. Hmmm…. this can cause grief. Google hates over optimisation.  We usually stick to a 90/10 rule. 90% of links look natural, whilst 10% contain keyword specific anchor text. What is a natural link? Think URLs, business names, blank entries, etc.

That 10% we mentioned, it also helps if those links are coming from other sites that are already ranking really well. The more authority they have with Google, and if they are related to your industry or product, the better! If it comes from a trustworthy site like a .edu or .gov website, even better!

Where do you find backlinks? You make them. Remember me saying content is king? This applies with backlinking too. Guest posts and blogs on other sites are are great way to both show your authority and knowledge in your field, as well as create links back to your site. You can also troll forums and groups online to help out with comments and feedback. Most of these sites will allow you to link back to your website.

In my business, I use a pyramid shaped SEO plan for most clients with the main site being at the top. The second row will consist of a well written and created website with links back to the main site. From here, the third and fourth row sites will focus on different keywords and categories and link to specific pages on the second row sites. The rows below these will then build up bulk pointing to all of the above except the main site. By using well written articles written about my client’s product or service, we are providing great content for Google to find, and then by using a mix of link anchor text, we are building our 90/10 ratio of backlinks I need.

Of course this takes time, and building it up will usually take 2-3 months. It all depends on both the competition and the industry. Most important thing to remember is to keep it all legit. Google and your readers are looking for great content, help them find it. That is the bottom line. If you give them the best information, along with great call to actions to enquire or buy, you will be the winner.

If you can do all this yourself, awesome! Start now as the longer you are doing it for, the sooner your results will come through. Don’t have the time or the skillset to do this? Why not get someone like me to do it for you? We keep our campaigns transparent and our pricing is better than most agencies I know. Give your business some great options, contact me today and we can discuss what you are looking to achieve and my options and pricing to get that result.

ARE YOU AN AGENCY? We help other marketing agencies outsource their SEO campaigns to us, as well as content creation and website troubleshooting. We’d love to hear from you!

CLICK HERE to contact David Walter today & receive your FREE action plan!

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