DO engage with digital marketing agencies that practice what they preach.
DON’T fall for click-bait and squeeze pages at first glance. Be sure to check the brand out first, visit their social media pages or main website.
DO create an effective online marketing strategy that will focus on your strengths and not just have a finger in every advertising medium around.
DON’T let short term failures discourage your search engine optimisation. Good content is king, and unlike ads, are permanent and will build up your domain authority if done right.
DO investigate why SEO is better than Pay-per-Click advertising in 2017, and how to get a better return on investment in the long term.
DON’T buy links from email scams about SEO and getting on 1st page of Google. Look for evidence and process, how they plan to achieve it, and will it have a negative effect on your ranking instead. Sometimes it really is too good to be true.
DO make sure your website is engaging with users. Is it easy to navigate? Use Google Analytics to monitor traffic flow from page to page and session duration. Are people staying on your site, and why are they leaving? Use call to actions to get an engagement with them before they leave your site.
DON’T think just having a website will let people find you online. To get found on search results, you need to work on your domain authority, content and keywords, and external links from high ranking sites. Google wants to see that your website is useful, fast and easy to use, as well as popular and relevant. You can do this by creating social signals, press releases, guest posts and good on page optimisation.
DO know that Xmedia Digital Solutions can talk you through the different types of marketing and advise on what might be best for your goals.
DON’T believe you will get anything for free. A few recent posts from some agencies promises to waive their fees if they don’t come through with a result. Check their fine print, they are usually covering their costs with your media spend, or are overcharging elsewhere to cover it. You might find a few legit offers, but remember, they need to be doing a lot of work to get you ranking and listed correctly, if they aren’t getting paid, how are they doing it?
DO know there is a difference when it comes to tiered linking strategies, and also to the way content is created. Make sure you use premium English for tier 1 and 2 sites.
DON’T over optimise your links and website content. Google’s search algorithm is getting a lot smarter and will eventually catch you out. Over optimisation can actually make your website rank worse in search results.
DO use White-hat link building strategies. Just like you have rules with search and social advertising, SEO needs to be carried out correctly to ensure there are no penalties.
DON’T forget to target the right audience for a better return on investment. Think 3/67/30. 30% will never buy your product, 67% are researching your product, and 3% are ready to buy now. Focus your online marketing efforts on targeting that 67% audience. With the right content that is helpful and shows your product, service or brand as the best or expert option, you can get more engagement which hopefully leads to better sales and enquiries.
DO research why having a professional website is better than doing it yourself in most cases. WordPress is a great website option, and will allow you to expand in the future. If you are tech savvy, you can create something yourself, as long as you include all the essentials like favicons, metadata, image optimisation, sitemaps, privacy policies and OG data and schema markup for sharing.
DON’T use SEO for short term goals like events, sales and current promotions. SEO is best for long term results, while pay per click advertising is best for short term and instant results. Ask our team to explain why SEO is a cost effective long term advertising solution for your business.
DO research the difference between inbound and outbound marketing.
DON’T forget we are here to help you market your brand. Contact our team for more information or answers to your questions.
Now it’s time to make sure you have your strategy sorted out coming into 2017 and you are prepared to get something back from your marketing spend. If you need to get your website in front of more people, want to dominate Google search or just need locals to be able to find you, contact our team today to get started.