Getting found on Google Search means being at the top. No one looks at page 2, and with mobile searches getting even more popular than ever, people will not scroll to find you. The top 3 spots on Google search are prime real estate and you have to work hard to get there.
For the sake of this article, I am going to assume your website is optimised with tags, metadata, image sizing, speedy load times, etc. If not, check out this checklist.
What should my SEO Budget be?
There are many factors that go into working out a budget for your SEO campaigns, the main one being competition. The more competitive the search terms are for your product or service, the harder it will be to improve your rank.
We like to start with small and work on the idea of scaling. This also helps build up your search profile with new links, and content. In this case, we will be keeping SEO campaign spend below $2000 AUD.
For any business, it is vital to get found in your local area. This will help you get found on both Google map and business listings, and as you can see on Google search on your mobile phone, this shows up before most organic search results.
Include a location term with your primary keywords. If you are a plumber in Maitland, be sure to use “Maitland Plumber” or “plumber in Maitland” as your keywords. This will help Google establish where your business is located and the area it services.
Also ensure that your website has your business address listed. We will refer to this as NAP, or Name, Address and Phone.
Build Citations and Directory listings. Getting found on Google search means appearing everywhere people look. This could include the map and local business listings Google provides, but also in local directories like localsearch, yellowpages and truelocal. That way, even without your website ranking at the top of the page, you are still able to be found and contacted.
We use our LOCAL SEARCH ENGINE OPTIMISATION (SEO) PACKAGES, that start at $599. This is a one off fee to get started and includes GST. This price is accurate at time of writing, but be sure to get a quote first before planning to go ahead with this campaign.
The Local SEO campaign includes:
- Up to 50 online directory listings and updates using consistent NAP
- Update of Google Business and Map Listings
- Photosharing on search and sharing sites with geotagging and linking
- Up to 5 video shares for linking
- 5 social media submissions
You as the client get the opportunity to supply the images and videos we use, or we can organise this for you. We recommend this package to start with before you continue with link building, as it ensures your business is listed in as many places as possible online. It will also use the same NAP as your website which is important as far as SEO goes.
Building Trust and Authority
So after spending $599 over the first 30 days, we have our business listed across the web, and people can start finding you through local online directories and listings. We also include your map listings on Google Maps and Apple Maps.
To help improve your first month’s efforts, we recommend tacking on a Pay-Per-Click advertising campaign. This will help build some instant traffic to your website, which will both look good to Google, and bring you paying customers. Of course, your website will need good call to actions and usability to convert these into sales, but that’s another article.
This is where we focus on content building and creating your authority in your field. To do this, we recommend having a blog on your website with fresh and helpful content, as well as the following link building SEO package, valued at $1900 per month inclusive of GST.
The link building SEO campaign includes:
- Focus of campaign on 1-2 primary URL’s on website (homepage and services)
- 500+ word high quality press release with embedded links/keywords distributed to over 100 authority news outlets. Perfect for product information and updates.
- Guest posts to at least 3 top level authority blogs, with links from 20+ social bookmarks & blogs
- Drip feed to 50 private network posts over 30 days
- 5 articles with keyword/URL links and anchors submitted to niche related blog sites
- 5 new high authority links
- 50 extra posts on high ranking websites and blogs linking back naturally (no anchor text)
- Monitoring of Google Webmaster tools for possible black flags and penalties
We also send all press releases to you, the client, every month for approval and to check the content. We use the primary keywords from your website on some of the external links. Note, we do not give all links to your site keywords as anchor text. On average, 10 percent of links will include your primary keyword in your anchor text, with the other 90 percent using natural link text such as your URL, business name, etc.
By using this method of linking, we help keep it natural and organic looking to search engines. With recent updates to the Google Algorithm, over optimisation of links and website content can work against you when it comes to building rank. The key here is keep it natural. Focus on content and usability for site visitors.
Guest posts on other websites related to your field will help build trust, especially if that website is already ranking quite well. We also recommend having a good mix of external links on your website, as well as these new inbound links. Manage your external links in the same way you would with internal links on your website. Use correct anchor text, with a proportion of them containing your primary keywords. Linking to sites related to your field, product or service will help make your site a hub of information in Google’s robot eyes.
When Jane Smith gets on her mobile and Google’s “find a plumber in maitland” she will get results including:
- Google Business listing of plumbers
- Google Maps listing and reviews
- Pay-per-click advertisements
- Organic search results and web links
The key here is to be everywhere. By having the local listings, Google Business listing, Google and Apple Maps listings and a paid advertising campaign in action, you will at the least, show up for the top 3. Good content and linking created with our link building SEO package will then slowly build up rank in the organic results, bringing you a 4 out of 4 result.
Another great way of building your authority in Google search results is through user generated content, specifically reviews! You can tell everyone you are great, that’s a start, but when other people say that you are great, that can work real magic online! Be sure to ask for reviews on both Facebook and through your Google business listing, this can also affect the way you show up in Google’s business and map listings. (especially now when Google is only showing around 3 listings, as opposed to the 6 or more it showed before).
Consistency is Key
When it comes to search engine optimisation, consistency is the key. Be across everything all the time.
- Keep your local listings up to date
- Build social signals by sharing content on your social media pages
- Keep an active SEO link building campaign running every month
- Ensure your website is up to date, fast and mobile friendly
- Create fresh content on your blog or news pages
By doing all of these things, you will find your rank on Google improves as your site comes across as current, trustworthy and a good source of information. Exactly what Google is looking for.
Summary of spending:
Month 1 (First 30 days): $599 for local SEO campaign + any additional PPC packages
Month 2 (day 30-60): $1900 for link building campaign
Month 3 (day 61-90): $1900 for link building campaign
After 90 days/3 months of content creation, along with keeping your social media pages fresh and linking to your content, and building authoritative links to your website, you will definitely find your website will start ranking better, possibly even on to page 1 of Google! Will you get the top spot?!
We help clients get a better rank by doing an website audit to spot gaps and issues, creating a tailored marketing strategy, and by implementing Whitehat SEO techniques to build authoritative links. A recent local SEO campaign we an for Maitland Toyota, gave us a number 1 result for the search term “Toyota” in their local area. With so much competition from other Toyota dealers, this is giving them the edge when it comes to search results.
If you would like to know more about what we can do for your business, be sure to have a chat with us about your goals and big picture ideas. We love coffee, so a cafe catch-up is always nice, or perhaps just a phone or Skype chat. We’re easy to get a long with and keep things easy to understand and transparent.
note: Having a budget of $2000/month can do great things to launch your brand online. We recommend building traffic to your website organically over higher ad spends, as your reach and traffic growth will continue to grow, unlike that from your online advertising. Online advertising needs it’s own special plan of attack including target specific landing pages for each ad, and call to actions that offer both something free and a better than standard deal. The bottom line is, people want more for nothing. The more you can offer, whether it is discounts or information that will help them, the better the result you will get from online marketing. Think about your own online searches and what you look for.