A major downfall of many business owners is that they are not open to new ideas, new technology and options that they are not familiar with. Not only can this hold your business back, it can make your brand look a little out dated or behind the times.
Clear your mind of No.
It’s not about listening to everyone and doing what the others are doing in your field, it is considering all options and working out what would work best with your brand and audience.
Many people are undecided about social media, and choose not to have a Facebook account for themselves. This could be due to privacy concerns or the time restraints. That’s fine, but it does not mean your business should miss out. Social media is a great way to show a more personal side of your business and give insight to your audience about what you do. It also creates an informal channel of communication that can often lead to some great feedback.
Whether you are on social media or not, there is a high chance your brand might already be. People will turn to social media and talk about brands before they contact the business itself to discuss an issue. There is an old phrase, if you aren’t talking about your brand on social media, someone else is.
Ok, so you read an article about online advertising and search engine optimisation, and you are clear in your head that you need ads on Facebook and Google, and those ones that follow people around the web. From things you have read, SEO is old school and no longer relevant, its marketing agencies trying to take more money from business owners and it no longer makes a difference.
You are more than entitled to having an opinion, my only advice would be to try it for your brand first. Split your marketing budget to try both the pay per click ads and the SEO campaign. Even if only for 3 months, you will soon know what gets you a better return on investment, and which will create more permanent and targeted traffic in the long term.
Everyone is an Expert Now.
It’s true, our world is full of keyboard warriors and instant gurus that don’t hesitate to shove their opinion in your face. Don’t believe everything you read.
Be sure to get the facts and do your research. Many stories online are money making ploys or sales funnels, others are Chinese-whispers, and even more these days are from uneducated people making out to be the expert in their field.
Why do people claim to know it all and offer you their opinions, advice and secrets? From a web marketing point of view, it sells. The internet allows you to be as big or small as you want, and one way to rank best on Google is to prove yourself as an authority in your field of work, as well as being popular.
This can be shown by creating authoritative content and guest posts on news sites, as well as increasing social signals through social sharing and promoted content.
As a business owner, it is important to get the facts, read the fine print, and more importantly, get multiple opinions. Don’t get dragged in to a sales funnel just because their sales pitch is perfect. It won’t always fit best with your brand.
Where to get the best advice for your brand.
So you have read lots of articles, visited forums, and compared pricing, what now? Talk to other businesses in your field, network through groups like Business Enterprise Centers and local marketing networking groups. Rather keep it to yourself? Research your competitors using keyword research tools, and backlink analysis. This will help give you an idea of what they are doing online such as creating articles, helpful tutorials and guides, search ads and social media page posts.
When you see what is working for your competition, consider the pricing and see if you can do something similar or more developed. Having a great marketing strategy will help your brand get in front of the right audience, and its essential to find out who your perfect client is and where they can be found.
In 2017, focus for online marketing will be on mobile users, as more people search from smartphones and smart devices, and use both search engines and apps to discover products and services. Be sure to optimise your stragety to include mobile search.
Xmedia Digital Solutions can help you target more of your ideal audience through targeted SEO campaigns, content creation and authoritative link building. We can help develop your brand in to the authority it needs to be to get both traffic and sales. Ask about a free marketing strategy today.
Yours in marketing, and all the best for the new year,