GOOGLE ADWORDS: Expanded Text Ads are here to stay

GOOGLE ADWORDS: Expanded Text Ads are here to stay

If you are a regular user of Google Adwords campaigns you may have noticed the newish feature of expanded text ads. Have you tried them yet?

What are Expanded Text Ads?

They are the same as your usual text ads and still use the Google search and display networks, although differ in a few unique ways:

  1.  Two headline fields (up to 30 characters each)
  2.  A single, expanded description field (up to 80 characters)
  3.  A Display URL that uses your final URL’s domain
  4.  Two optional ”Path” fields, used in the ad’s Display URL (up to 15 characters each)

Benefits of Expanded Text Ads

What does this mean for the user, or people seeing your ads? They can access more information before clicking off to another URL.

For the advertiser, a great advantage of using expanded text ads is they are larger and take up more space on mobile screens. Built mobile first, Google Adwords text based ads will cover more screen real estate than standard text ads. They also allow for a longer description field as well as two headlines. We all want more attention on Google search results, right?

How do I get Expanded Text Ads

They are live now and when you create a new text based ad you will see the new layout. Currently  you can still switch back, although after October 26th, the new layout will be your only option.

Better CTR

With majority of online users now active on their smartphones and tablets, taking advantage of screen position is vital. Google something on your mobile device and you will notice ads are very prominent. With the roll out of the new expanded text ads from Adwords, we can take up more space for our ads which in turn should increase our click through rates.

Have you tried them already? What is your take on them, will you be taking advantage of the increased real estate? Do you think Google is doing the right thing, or are people getting sick of ads? Would love to hear your feedback!

 

Happy advertising!

Dave out.

 

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