When it comes to marketing online, there is a plethora of options, a myriad of applications to help you and of course, the endless comparisons of what works best. What about newsletters?
You are 50-70% more likely to sell to an existing customer, than you are of selling to a new one and the costs for advertising to bring repeat customers in are 5 to 20 times cheaper.
As a lot of business owners know already, having a database of your customers is paramount in remarketing and getting return clientele. This can be done through traditional mediums such as phone numbers and callouts, area codes and radio advertisements or even postal addresses and snail mail.
Of course, in the world of online marketing, we want to deal with online accounts. This means either getting social media followers or start collecting emails. Building an email database of your current clients as well as potential customers is a great way to build your business. Once you have a list of email addresses, you can start sending out newsletters or promotional content.
There are numerous benefits when it comes to email marketing for your business, here is just a couple.
1. Time and Effort
Rather than having to batch print and send a whole heap of letters out via Australia Post, you just create your campaign online and click send. Wow, is it really that easy? Yes.
2. Real Time Communication
Unlike other forms of mail outs or advertising, emails are real time. Apart from a few minutes while they scream across the cyber world, emails are basically in your customers/readers inbox immediately. No waiting for the postal service, or special offers to pop up on ads or Facebook.
3. Personalised Newsletters
Like lots of today’s online marketing, newsletters can also be personalised. You can create different lists of customer email addresses to send different topics or offers. No more blanket mailouts to everyone. Your reader will get an email directed to them about what concerns them. This also helps your newsletter avoid being marked as junk or spam mail.
As there is less time spent on email marketing when compared to snail mail, you are able to prepare and send your newsletters out more often. Some businesses tend to send smaller newsletters more frequently, whilst larger mailouts are done monthly or quarterly.
You gotta love the internet for sharing. Just like social media posts and videos can go viral, so too can your newsletter. People are able to forward your newsletter to friends or colleagues, or print it out for the office. It is much easier to get your content to more people.
6. Track Your Results
Newsletter campaigns created through applications such as Aweber and Mailchimp allow you to monitor the success of each of your mailouts and campaigns. They will show you how many people received your email as well indicating whether it was opened or deleted. Wow!
7. Clean and Green
Most importantly, your newsletter will not mean using up heaps of paper, ink or other consumables. Electronic newsletters and email mailouts are much more environmentally friendly. You will be helping save the planet!
Incorporate a Newsletter Subscription in your Website
Creating a subscription link on your website is a great way to get subscribers. You can do this numerous ways. The visitors to your site are obviously already interested in what you have to say or provide and have come through social media or search results. It is now time to give them something for their efforts and you can win here too.
Make it easy for them to sign up to your newsletter or integrate the sign up with a special offer. We have used free downloads and giveaways as part of email marketing campaigns. People love to sign up to things if they are going to get something for free. Try repackaging one of your more popular blog posts as an ebook and expand on it, this will make great content for a free ebook. You can then advertise the offer on your website, and when they sign up for the newsletter they get their ebook download.
Mailchimp makes this super easy. If you need or want this setup for you on your website, contact our team to get it started today!