Have you got some amazing fashion pieces the world needs to see? Perhaps you love fashion and want to share your passion with the world? Whatever it is that you love about fashion, here are some tips to get you going with starting a fashion blog or shop.
Do your Homework.
There is a plethora of online options out there when it comes to starting a website. Some are quick and easy, and often have their downfalls. Others can be quite expensive and not budget friendly for a fashion startup or fashion blogger.
If you are thinking of becoming a fashion blogger, I would definitely recommend the WordPress website platform. WordPress started life as a blogging platform, and has grown to become so much more. It uses a SQL database and PHP interface on your web hosting server to create dynamic and feature rich content. It is relatively easy to setup and even simpler to use and manage.
Once setup right, the blog can be very SEO friendly as well as user friendly. This is already 10 times better than those drag and drop FREE WEBSITES that so many get stuck with. The benefits of WordPress include site control, exponential expansion potential and the ability to manage the important things like site backups and transfers, content and SEO.
If you rather have it all setup ready for you to start blogging, it may be worth talking to our website team. Use our contact form or call me directly on 0434 001169. I would be happy to discuss your website options.
Online Fashion Shop.
If you are looking to create an online shop or fashion sales rack, once again, there are a few options to consider.
If your budget is less than zero, like a lot of startups, you could start with a blog and a business Facebook page. If you use a WordPress.com FREE blog to create your content, and then use Facebook to create shop pages and links back to your product info, you could start creating leads and sales. This is a great way to get started as a fashion shop and allows for easy expansion.
When your budget allows, transfer your content from your WordPress.com FREE site to a hosted WordPress solution. This will allow you to keep what you already have setup although now you can expand your site’s capabilities.
For the shop features of WordPress, we use and love WooCommerce by WooThemes. Definitely worth looking at for shop pages, payment gateways and a multitude of customisations. There is also a lot of online support through videos, blog posts and forums.
The WooCommerce plugin is free to use, and if using the PayPal gateway for payments, you are saving on SSL certificates, merchant gateway and banking costs, along with reoccurring monthly fees. PayPal will charge you per transaction.
There are many themes for WordPress that are specifically designed to work with WooCommerce and many of your favourite stores are probably running WooCommerce. It is a great plugin for your shop.
Another option, which if starting from scratch, is to sign up with Shopify.com
This is a complete shop solution. It includes web hosting and product listings and has the ability to accept add-ons like different payment gateways and shipping methods.
For a monthly fee, everything to get started is covered. If you choose to use add-on applications like Australia Post Shipping or Mailchimp Newsletter integration, there can be additional costs.
Integrate your Shop with your Online Store.
Shopify also offer Point of Sale products which allow you to integrate your online store with your real world fashion shop. With payment terminals and ipad integration, along with managed inventory solutions, you can manage your online and real world store in the one place. Many people find this much easier than having two different entities to manage.
Check out the links below to the applications and products I mentioned above. As always, I am happy to talk to you about anything I write or business associated, so use the contact form on the site or call me to setup a FREE CONSULTATION today.
I hope you found this article helpful. Please comment below to let us know what you would like to know more about. Have a great week!