With all the social media accounts we manage and setup, I get a lot of interest in Instagram, people asking whether they need to have an Instagram account for their business page, or is it worth doing for their brand. In short, yes!
The platform is a great way to create a community, use pictures to attract the right audience, as well as linking in with it’s parent company Facebook for advertising.
The Right Tools for the Job.
Now it’s like everything else in business, you need to use the right tools for the job. In this case, Instagram requires you to be active in finding your audience. How do you do this?
Find other brands in your field and look at their users and like counts. If you find an image has got a high number of likes and comments along with the type of audience you are looking to create for your brand, examine the post and work out what brought those people there.
Use hashtags. Love ’em or hate ’em Hashtags make the world go round on Instagram. They help people find what they are looking for, relevant posts and brands they want to follow. Try searching a few things you like and see what hashtags the post has used. The secret to hashtags is using them the right way. More on that in a sec.
Create a bio that tells all about your brand as well as creating that want for more. Try a giveaway such as a free ebook. The Instagram bio is the one place where a URL link will actually work so don’t waste the opportunity. It is often beneficial to create a landing page just for users from Instagram to land on. Make it an offer to obtain or learn something. It is a great way to help build your mailing list!
Use quality images! I can’t stress this enough. Think about what gets your attention when scrolling through a feed of images. If you aren’t creating your own, be sure to use quality stock images, and upload them in the right size to match the layout – 1080px by 1080px for square photos, 1080 by 1350 for vertical photos, and 1080 by 566 for horizontal photos.
Timing your posts is super important. Try to work out when your ideal audience gets online. A lot of the time, this comes down to trial and error, you will need to try a few posts until you get this sorted, then go for gold!
To Hashtag or Not to Hashtag.
You either hate them or love them, the hashtag has become one of this centuries well known words, often associated with the duck face and selfie crowd, they can be evil, but also oh sooo good for your branding.
Think about a hashtag or tag, as sorting for posts and images. If you had a whole heap of photos, you might sort some into family, some into business and the rest into randomness. On Instagram, we can do this by using hashtags. For example, a photo of you and the kids might use the hashtag #family or #lovedones
Try searching using hashtags and it will help you get a better understanding and appreciation of the tool. Now create a list of hashtags that are relevant to your audience. Once again, look at posts from other brands similar to yours and see what attracts the most. Super important: Don’t just use your brand name for hashtags. Especially when you are just starting out, no one is going to be looking for it. Throw it amongst a few other hashtags.
How much of a good thing is too much? The sky is the limit with hashtags, but we usually recommend a max limit of around 25 – 30. Sometimes it can be beneficial to break your list up. Post some below your post content, and the rest in the comment section. Try revisiting older posts and put relevant hashtags in the comments section. With the right tags, you will see this post being found again. A great way to recreate traffic to older yet still important posts!
- Create an epic bio that tells people what you do.
- Use the bio link to get people to your website.
- Post Quality Images
- Use Hashtags Correctly
- DO YOUR RESEARCH!
Is there anything you would add to the list?